One of the biggest complaints of the pro-life cause is inadequate coverage by the mainstream media. Remember:
The 1st step of a revolution is to grab the communications facilities!
Consequently – since 1916 we’ve been dealing with media that’s been increasingly infiltrated, and recently we’ve seen how effective they have altered and diminished the pro-life message.
The tools for media coverage are more accessible than ever, but the pro-life cause is not fully leveraging them.
We need to.
I’m envisioning a three layer pro-life media network with one layer (message) made up of independent journalists/bloggers, existing media organizations, (EWTN, TBN etc) and distributed editorial assistance, supported by a technologically adept layer of artists, audio & video editors, programmers, on-line trainers (medium) and media strategists
The journalist/storyteller layer’s objective is to deliver highly relevant content related to realizing the sanctity of life worldwide.
The technical layer’s objective is to make the journalists as efficient & effective as possible while expanding the scope of the media distribution.
The key to effectively delivering an integrated message is to rapidly & dynamically cluster event related content materials for the widest possible audience. Coverage can be both broad and deep, connecting multiple point of interest/entry points into the story with existing organizations and efforts.
Ideally, passive event viewers could trace from an initial point of interest through a stream of educationally expanding content towards active participation for the cause. This can be achieved with mostly off-the-shelf tools used in new ways. (New, as in how the tools are applied and used by multiple people, but not in novelty of concept).
Perhaps an illustration would help.
The March for Life event is coming up in January. Prior events had poor MSM coverage – it’s not in their political interest to promote the pro-life cause. However, suppose this event is covered by a multitude of independents, who are working in conjunction with on-line teams. Live blogging reports could be enhanced by links and other articles that may be happening at another location, but be completely relevant. The independent blogger wouldn’t be able to provide event coverage, while simultaneously doing on-line research but multiple assistants could do the research, make connections and provide solid links, as they happen.
For instance, the Downs Kids rally might trigger some members of Silent No More or Operation Outcry to indicate that was the reason they chose abortion. A great personal story emerges that really captures the essence of the effort. Both the Downs KIDS site and the Abortion Witness sites should have complementary links that feed from that news story to their respective educational materials.
A woman spotting any reference to the Downs kids rally could be moved from that article to the Operation Outcry to solid information about the scope of this, and begin to quickly and easily connect to others, perhaps even in blog forums about this issue. In the meantime the journalist is tracking down another aspect of that story to build it up and round it out.
Okay – here’s the geeky part:
Any “event” is not really a single event, but a network of inter-related events and people within a certain timespan. The real-time function of the internet invites external event participants, but participation doesn’t need to be passive or confined to simple blog commentary.
Key is dynamically organizing teams based on a media plan, then having real-time tools and feeds to convey a solid, consistent pro-life message. The focus is in finding hope in the face of adversity.
Advertising connections and sponsorship can be worked in as part of the delivery – that’s where the 3rd layer comes in. Almost every organization has fundraising needs. Being able to effectively connect sponsors with the cause is incredibly advantageous – witness the ubiquitous pink ribbons that adorn multiple consumer products.
I still don’t have a financial model worked out, but I am seeing multiple possibilities.
We need to begin to think as a coalesced unified body and not as isolated groups.